Halewood shakes hands with Dead Man’s Fingers

Halewood Wines & Spirits, specialist in innovative and artisanal spirits has added Cornwall’s funky small batch spiced rum brand, Dead Man’s Fingers to its premium portfolio.

The founders of the Rum & Crab Shack in St. Ives, created the Dead Man’s Fingers Spiced Cornish Rum in 2015 and immediately began to build a cult following. The liquid is an inspired blend of Caribbean rums resulting in an exceptionally smooth taste, with notes of saffron cake, sweet Pedro Ximenez sherry ice cream, caramel, vanilla and cinnamon, nutmeg and orange. Neythan Hayes, the founder of Dead Man’s Fingers said, “We believe we’ve produced a liquid that is as good as any established or contemporary spiced rum out there.”

“While we have achieved success to date through a handful of on and off-trade listings, Halewood’s distribution structure will drive growth and allow more people to enjoy it as much as we do – this is what we’re really excited about.”

The modern Tiki cocktail trend is flourishing in the global bar scene and consumers are experimenting with higher quality rums. The acquisition of Dead Man’s Fingers is a timely move by Halewood, which has made great strides in the past few years to offer a range of products at various prices to the trade and consumers.

Dead Man’s Fingers becomes the fourth brand in Halewood’s premium rum portfolio, which also includes the award-winning Rum Sixty-Six, Liverpool Rum and Sadler’s Peaky Blinder Spiced Rum.

Commenting on the deal, Stewart Hainsworth, group chief executive at Halewood Wines & Spirits, said: “Our business strategy of investing in premium artisanal spirits is paying huge dividends. We place great importance on the authenticity and quality of the brands”