Enjoying drinks in moderation

At Halewood Sales it is important that we encourage our consumers to enjoy our brands both responsibly and in moderation.

Drinkaware logo Portman Group logo

The primary route to achieving this has been through ensuring our consumers have the right facts and information about alcohol. Halewood Sales works closely alongside leading alcohol education charity, Drinkaware, whose objective it is to advise on safe and sensible levels and the effects of alcohol on health. We also work in line with the codes and practices of The Portman Group.

Drinkaware is an independent UK-wide, alcohol education charity with the objective of positively changing public behaviour and the national drinking culture. It aims to reduce alcohol misuse and minimise harm by helping people make better choices about their drinking. It achieves this by providing impartial, evidence-based information, advice and practical resources; raising awareness of alcohol and its harms and by working collaboratively with partners (including the medical community, public health, third sector organisations, local authorities, police and the drinks industry).
Drinkaware has more than 100 funders, including UK alcohol producers, retailers in the on-trade and off-trade, and wholesalers.

The Portman Group is the social responsibility body and regulator for alcohol labelling, packaging and promotion in the UK. Founded in 1989, it has over 130 code signatories from producers, retailers and membership bodies and it is funded by 12 industry leading member companies.