News & Media

The UK’s number one premium gin brand^[1] Whitley Neill, is building upon its award winning credentials and continuing its voyage of flavour discovery with the launch of two new, limited edition flavours – Brazilian Lime and Strawberry & Black Pepper.

The two new launches fuse the latest flavour trends within the flavoured gin category – citrus and strawberry^[2] –  with creator Johnny Neill’s own experiences, to provide retailers and licensees with two fresh and fruity new flavours, perfect for the summer months.

With citrus flavoured gins seeing strong growth^[3], and more and more consumers seeking out citrus based cocktails, the Brazilian Lime Gin was created to tap into this trend, whilst also taking inspiration from Johnny’s travelling experiences in South America. It zings with zesty, freshly peeled limes balanced by an herbaceous punch of freshly picked juniper – finished with earthy sweet undertones of liquorice. Perfect for Caipirinhas, Gimlets or even simply with tonic and a wedge of lime.

Strawberry & Black Pepper takes its inspiration from a bit closer to home, from when Johnny and his family grew strawberries in their kitchen garden in Devon. It boasts an indulgent, bold and fruity scent of freshly picked Devon strawberries with a subtle crack of black peppercorns – finished with a sumptuous, summery strawberry jam kick. Delicious in a cocktail, or with light tonic, chopped strawberries and basil leaves to garnish.

Kelly Coughlan, Manager for White Spirits at Halewood Wines & Spirits; “The popularity of flavoured gin is showing no sign of slowing down^[4] – driven in part by lockdown, with people becoming generally more experimental with new flavours and formats. Our Whitley Neill flavoured gin variants have always appealed to those more experimental tastes, and these two new flavours are no exception – bringing beautifully balanced, fruity flavours which take inspiration from around the world. Perfect for creating simple at home serves or more complex cocktails, these limited edition releases are guaranteed to be a big hit with Whitley Neill fans and those who are looking to try something a bit different this summer”.

Both bottles feature the limited edition white bottle design which consumers have grown to recognise and look out for. They’re available in 70 cl bottle formats, 43% ABV with a U.K. RRP of £26. They are available to order for the on and off trade now.

[1] Source: Nielsen │ Total Coverage │ Whitley Neill Gin│ MAT to 13.06.20

[2] Orange, Lemon and Strawberry variants are the top two SKUs driving value sales – Nielsen │ Grocery Multiples │ Flavoured Gin │ MAT to 11.07.20

[3] Orange and Lemon variants are the top two SKUs driving value sales – Nielsen │ Grocery Multiples │ Flavoured Gin │ MAT to 11.07.20

[4] Total Gin in Total Market is growing by £145m YoY. £102m of that (70%) is flavoured. It is still the #1 spirits sub category contributing to Total Spirits Growth. Nielsen MAT to 11.07.20.