News & Media

In just a matter of weeks since launching its much-hyped Hemp Rum, Cornish spiced rum brand Dead Man’s Fingers has continued to gain impressive momentum for the exceptional, innovative liquid by securing its first grocery listing with Sainsbury’s and Asda.

The deal represents a major milestone in the evolution of both the brand and the rum category, as this marks the first time ever that a CBD-infused alcohol has been listed in the grocery channel.

Sainsbury’s is now stocking the Dead Man’s Fingers Hemp Rum in 220 stores nationwide. Asda will be stocking Dead Man’s Fingers Hemp Rum for a limited time in over 300 stores nationwide.

Bottled at 40% ABV and available in a 70cl format, the expression with be introduced at £18.

Aimed at targeting a new generation of rum drinkers through its irreverence and sense of individuality, Dead Man’s Fingers Hemp Rum is golden in appearance and delivers an aroma of cola, coffee, hops and pine with a grassy herbal back note.

Lucy Cottrell, Brand Manager for Dead Man’s Fingers Rum, said: “As far as alcohol brands go, Dead Man’s Fingers is well-versed in the production of disruptive ideas and innovations that tap into the latest trends. The brand’s latest Hemp Rum is a perfect example, responding to the rising CBD trend with an industry-first and receiving lots of acclaim in a relatively short space of time.

“CBD products are growing not only in availability but also range and we’re delighted that Sainsbury’s and Asda have embraced the trend by becoming the first grocers in the UK market to stock a CBD-infused alcohol. We are so proud to see our truly innovative Hemp Rum on the shelves of supermarkets.”