Dead Man’s Fingers points to success with new bottle launch
Cornish spiced rum brand Dead Man’s Fingers has continued its impressive momentum in the spirits sector by rolling out a new bespoke bottle that grabs attention for its premium portfolio on shelf, alongside announcing UK-wide listings.
Dead Man’s Fingers’ new bottle increases premium cues by featuring a cork-closure as well as skull iconography embossed onto the shoulder to emphasise the brand’s irreverence and sense of individuality in what has been a traditional category.
Designed for ease-of-use and greater visibility on shelf and behind the bar, the new bottle shape is also taller and features a side indentation with embossing, making it easier to pour and hold.
The new bottle will roll out across the brand’s exceptional range of rums, which includes Spiced, Coffee and Coconut flavours. Bottled at 37.5% ABV, all are available in a 70cl format with an RRP of £22.
On the back of a strong 12 months since being acquired by Halewood Wines & Spirits, Dead Man’s Fingers has also secured additional listings for its Spiced and Coffee Rums with major national grocer Sainsbury’s, further strengthening its position in the market.
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